Why Membership is $25 when it Should be $900
Just the math, no pressure
You’ve been here for a few weeks. By now you know what this Sendyka Fit Over 40 project is all about. If forced to describe it in one line, I would say it is fitness that doesn’t suck, because it has its priorities right. It’s aimed at health and longevity. It uses science and sanity. Does that resonate with you?
If so, I have a request. Consider becoming a member on Buy Me a Coffee. And let me make a quick case why.
Membership is $25 a month. You get the course beta, which gives you the clear, gentle path to fitness I’m advocating. The alpha, which I will sell as a standalone for $900, will be included too. And any course I will make after that will be included also. It’s not a time-limited offer. It’s all part of the membership. You will also become a part of our little community, with direct access (even one-on-ones) and a chat group where we discuss various topics that come to our minds.*
I’m not going to tell you that the membership spots are almost gone. Far from it. Right now, we have about 180 members (100 in The Original 100 cohort and 80 in Tribe Elders). There is room for more. I see our tribe as 1000 strong. Enough to face the undead (algorithms) bravely.** Clearly, there is some way to go. It’s not an opportunity that will disappear overnight. But still, why wait? The body you can still have won’t build itself. Why blunder for years on your own? Plus, you’d be helping me spread the message.
Here is what I am going to tell you. The course contains the most important framework for building and nurturing a body that heals, adapts and stays capable as you get older. Remember the three questions from last week? The course answers them, step by step, with nothing left for you to guess or try to reverse-engineer from free posts. You won’t need any more fitness advice to know what to do. I have spent years figuring it out and learning what works and what doesn’t, sometimes the hard way. It’s $25 a month, but what they call a “value proposition”, is $900. This is still less than I’d charge a private client for this knowledge. That’s it, the whole pitch is the math.***
If it’s for you, it’s for you. Looking forward to seeing you on the other side. If it isn’t, then I’m still glad you’re here, reading the articles. Maybe the time will come. Expect this type of post once in a while.
Below the line
* We use a Japanese chat app Line so that no one has to give up their phone number.
** And since I mentioned them, I am scaling down my social media presence, because what once was a fun place to connect over common interests, has become a domain of doomscrolling governed by the undead. Even my followers no longer see my posts! This newsletter is different. The messages go from me to you, and if you comment or reply, or write me an email. I read it and respond.
*** The knowledge is distilled into a format you can use without me in the room. $900 makes it serious enough that the people who buy it actually do it.



